Unit 1
Judging wisely
Nature of ethics
The business arena
Decision procedures
The requirement of consistency
Disinterestedness and detachment
Unit 2
Making the case for ethics
Difficult decisions
Ethical dilemmas
Three moral dilemmas
Subjective and objective
The wise decision maker
Unit 3
How and why we fail
Knowledge and action
The example of lying
The addicted smoker
The unrepentant thief
The low achiever
The anxious presenter
Some tentative conclusions
Unit 4
The problem of 'dirty hands'
The bribe
The firing squad
The paradox of principle
Principles, rights and integrity
Principled leadership
Strategy and tactics
Unit 5
Truth and truthfulness
Why it is wrong to lie
Business bluffing
Them and Us
Honesty as a policy
White lies
Unit 6
Permissible lies?
Between bluffing and lying
Taxonomy of lies
Bullshit and spin
Lies, damn lies and advertising
Unit 7
Theft and giving in the business arena
Varieties of ownership
Defining 'property'
Stealing and lying
Theft, punishment and self-protection
Spreading the wealth
Unit 8
Competing for profit
How much profit does a person need?
The rules of competition
Deals and contracts
Professional foul
Taking fair advantage
Unit 9
Social responsibility as an ethical dilemma
Business case for social responsibility
Ethical case for social responsibility
Defending the term 'CSR'
Importance of praxis
Fighting the system
Unit 10
Prospect for a business ethics
The limits of ethics
The focus on persons
Skills and virtues
The business virtues
Business ethics for ordinary people